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Portfolio of Professional Writing

With over 10 years of work experience in various writing roles, I am a versatile content creator with a wide range of editorial and digital skills.

See below for a small number of recent examples of my copywriting and content work. Please note this is a very small sample that is continuously updated for relevance.


If you would like more information or more examples of the work I do, including short and non-customer-facing copy, please contact me.

Long copy - SEO,

Pet Insurance


Main product page for pet insurance

Regularly reviewed, revised and amended based on analytics, SEO, CRO, Consumer Duty, business need

Main purpose: Start of customer journey; SEO and CRO

Poisonous Plants and Dogs

Pet Guide for 
Written to brief
Involved multiple stakeholders, including vets and SMEs

Main purpose: SEO, brand awareness and trust

Product copy – CRO, E-commerce

Grow Your Own Red Hot Willy Peppers

Product listing for

Main purpose: increased sales for the product 

Edited copy – PPC,

Pet insurance PPC page

Redesigned and edited based on analytics data

Reduced copy in header and on page

Success of redesign demonstrated through Optimizely

Long-form article,

Top 10 Female Friendships in YA

Written to brief

To raise author profile and drive conversion

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