Portfolio of Professional Writing
With over 10 years of work experience in various writing roles, I am a versatile content creator with a wide range of editorial and digital skills.
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See below for a small number of recent examples of my copywriting and content work. Please note this is a very small sample that is continuously updated for relevance.
If you would like more information or more examples of the work I do, including short and non-customer-facing copy, please contact me.
Long copy - SEO,
E-commerce
Main product page for MoreThan.com pet insurance
Regularly reviewed, revised and amended based on analytics, SEO, CRO, Consumer Duty, business need
Main purpose: Start of customer journey; SEO and CRO
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Pet Guide for MoreThan.com
Written to brief
Involved multiple stakeholders, including vets and SMEs
Main purpose: SEO, brand awareness and trust
Product copy – CRO, E-commerce
Grow Your Own Red Hot Willy Peppers
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Product listing for OhhDeer.com
Main purpose: increased sales for the product
Edited copy – PPC,
E-commerce
Redesigned and edited based on analytics data
Reduced copy in header and on page
Success of redesign demonstrated through Optimizely