Portfolio of Professional Writing
With over 10 years of work experience in various writing roles, I am a versatile content creator with a wide range of editorial and digital skills.
See below for a small number of recent examples of my copywriting and content work. Please note this is a very small sample that is continuously updated for relevance.
If you would like more information or more examples of the work I do, including short and non-customer-facing copy, please contact me.
Long copy - SEO,
Main product page for MoreThan.com pet insurance
Regularly reviewed, revised and amended based on analytics, SEO, CRO, Consumer Duty, business need
Main purpose: Start of customer journey; SEO and CRO
Pet Guide for MoreThan.com
Written to brief
Involved multiple stakeholders, including vets and SMEs
Main purpose: SEO, brand awareness and trust